Published addenda
Each piece starts with an existing article and adds the context, limitation, correction or alternative interpretation it needs.
AI Search
Responding to LinkedIn for Marketing
Coordinating company pages, executives, employees, and partners may improve machine visibility, but repetition across affiliated voices is not independent credibility.
Digital Preservation
Responding to Maryland State Archives
The state preserved 2001's event listings as text, but let the styling and images that once made the page readable die with the domain that hosted them.
Marketing Strategy
Responding to Salesforce
Real-time relevance sounds customer-centered, but continuous behavioral inference can turn every ordinary action into a reason for another intervention.
Marketing Technology
Responding to Adobe
Adobe makes agent configuration accessible to business experts, but readable skills and shared context can propagate ambiguous instructions and errors at machine speed.
Small Business
Responding to Berlin MD Guide
The guide tells Berlin's small shops and inns to compare freight and lead times, but never asks whether a boutique needing fifty candles can meet a global supplier's minimum order.
Business
Responding to Câmara de Comércio e Indústria Portuguesa
CCIP’s Best Chamber of Commerce prize celebrates internationalization results, but the public page never shows the criteria, weights, or evidence behind each winner.
Search Strategy
Responding to Semrush
Semrush modernizes keyword planning for AI search, but putting prompts and queries in one spreadsheet hides differences in context, demand, and measurement.
Marketing Strategy
Responding to Boston Consulting Group
Agents can expose the gap between a brand promise and operational reality, but visibility does not give marketing the data or authority to close it.
Marketing Technology
Responding to Forrester
Forrester offers a useful deployment framework, but organizational readiness cannot replace a risk-adjusted case for giving an agent real authority.
