Published addenda

Arguments, read a second time.

Each piece starts with an existing article and adds the context, limitation, correction or alternative interpretation it needs.

Responding to Carta

Founder Dilution Benchmarks Hide What the Equity Bought

Ownership medians make private markets more legible, but the same percentage can conceal different terms, capital needs, control rights, and chances of success.

Responding to Basecamp

Shipping on Time Is Only One Kind of Product Risk

Shape Up controls projects that drift, but a fixed appetite cannot reveal a badly chosen problem or prevent essential complexity from being pushed onto customers.

Responding to U.S. Small Business Administration

A Business Plan Is Not Evidence That the Business Will Work

Templates organize assumptions for lenders and teams, but polished forecasts cannot replace paid tests, supplier commitments, and explicit limits on personal loss.

Responding to strategy+business

A Culture Aligned With Strategy Can Still Be Wrong

Alignment reduces friction, but it can also silence the employees whose resistance is the first evidence that a strategy’s assumptions are failing.