Published addenda
Each piece starts with an existing article and adds the context, limitation, correction or alternative interpretation it needs.
Search Platforms
Responding to Google Search Central
Useful content and sound SEO remain sensible advice, but the announcement offers publishers little clarity about attribution, traffic loss, or control over AI use.
AI Search
Responding to Search Engine Land
The findings show how 343 marketers describe and buy a category, but budget allocation and terminology preferences do not establish business impact.
Marketing Automation
Responding to IBM Think
IBM's automation loop is efficient at reallocating toward measurable winners, but speed amplifies proxy errors, feedback loops, and unobserved customer costs.
Marketing Operations
Responding to EY
EY presents continuous marketing as an operating-model upgrade, but permanent optimization can erase the pauses needed for consent, learning, and accountability.
Marketing Leadership
Responding to Deloitte
A renaissance metaphor makes reinvestment sound elegant, but creative capacity depends on jobs, incentives, time, and authority—not unused hours released by automation.
Marketing Operations
Responding to PwC
PwC rightly asks companies to reinvest AI savings in growth, but a new KPI cannot decide who captures the savings or whose work is valued after automation.
Creator Marketing
Responding to Digiday
Machine-readable transcripts and verifiable claims are useful, but briefs engineered around citations can turn independent expertise into branded retrieval material.
Technical SEO
Responding to Search Engine Journal
A technical checklist can reveal machine-access gaps, but it cannot decide whether opening a site to agents is safe, useful, or commercially rational.
Content Strategy
Responding to Content Marketing Institute
Replacing clicks with AI citations changes the proxy, not the economic problem facing publishers and brands that still need attention, consent, and revenue.
