Editorial policy
Criticism must leave the reader with more.
Our standard for fair, specific and useful responses to business writing found across the web.
01
Purpose
Every Addendum responds to a specific existing article, argument, guide, opinion or business claim. It should add criticism, missing context, nuance, correction or an alternative interpretation. Pure disagreement is not enough.
02
Structure
An article begins with a brief, neutral explanation of what the source says and links to it clearly. The critique then develops as continuous editorial prose rather than a chain of SEO-style headings. It ends by adding the author’s own correction, context or interpretation. We prefer articles between 500 and 700 words, but treat that range as an editorial target rather than a mandatory limit.
03
Titles
A title should challenge something specific: a claim, assumption, omission, oversimplification or confusion between ideas. It must establish a thesis the article can defend, without manufacturing controversy or imitating generic search-driven headlines.
04
Sources and quotation
The original article is linked prominently and summarized in our own words. We quote only the wording necessary for criticism or discussion. Addendum does not reproduce source articles; its work must be clearly transformative.
05
Images and evidence
Hero images should be original, conceptual editorial illustrations that express the central tension. Generic corporate stock photography is avoided. Source screenshots appear only when a specific claim, chart or passage is evidence for the commentary.
06
Voice and publication
We are skeptical without being cynical, critical without being hostile, and willing to acknowledge what a source gets right. We publish because there is something worth adding—not to meet a calendar, word count, traffic target or keyword requirement.